“This is it. This is what matters. The experience of a product.”These are the opening words of Apple’s heartstring-tugging "Designed In California" commercial. Read them to yourself a few times.
Travis Haggerty's insight:
"Design is at its heart a service for humanity, it’s crafting solutions for people to live with more security, efficiency, or happiness. So the experience of a product will never be what matters to a great designer. It’s always been about the experience of a person using that product".
Has apple overlooked this in this ad, have we lost our person to person interactions? This is a very intriguing ad, take a look... what do you think do you agree with what author Mark Wilson has to say here?